Sending Messages

FutureFund provides administrators with a powerful tool to send messages to parents, tailored to specific audience criteria.

Email Audiences

FutureFund supports sending emails to the following audiences:

  • Send based on purchase history: Communicate with parents based on their purchase history.
  • Send based on corporate matching: Communicate with parents in the corporate matching program.
  • Send based on directory access: Communicate with parents with or without access to the directory.
  • Send to members: Communicate with members based on their membership level.
  • Send to volunteers: Communicate with volunteers by volunteer position.
  • Send to parents by grade: Communicate with parents with students in selected grades.
  • Send to parents by teacher: Communicate with parents with students in selected teachers’ classes.
  • Send to parents on First Step page: Send email to parents on the selected First Step page.
  • Send to all parents: Send email to all registered parents.

Scheduling a Message

Not ready to send right this second? Both emails and text messages can be scheduled to go out later instead of right away.

  • Emails: When composing an email, use the Send At date and time picker in the Schedule section, then click Schedule instead of Send. Scheduled emails show a yellow “Scheduled” badge with their send time in your email list, and you can keep editing them until they go out. Use Cancel Schedule to return one to a draft.
  • Text messages: When writing a new text message, the Send At field is optional. Leave it blank to send right away (the default), or set a future date and time to schedule it. You can edit or cancel a scheduled text message from its detail page anytime before it sends.

Scheduled messages are delivered automatically, based on your organization’s time zone, usually within a minute of the time you chose.

Messaging Rules

A few things to keep in mind:

  • Do not spam your users. Send relevant information based on their purchases or interests.
  • By default, emails are sent from an unmonitored email address. Please do not instruct recipients to reply to the email unless the Reply-To address is set. See Sender Profiles.
  • If a user requested to unsubscribe they will not receive additional emails.

Opting Out/Unsubscribing

Parents have the option to opt out of emails sent by admins in FutureFund by clicking the unsubscribe link in the email. The unsubscribe list is global and applied to all schools. Parents do not need to unsubscribe at each individual school.

Unsubscribing does not apply to transactional emails (e.g., order receipts, lost passwords, etc.).


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